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Proposal

Master v2

Sam, Let's make something awesome.

Contact Information

The #1 question your site needs to answer in 5 seconds:

Is this for me and can I trust you?

Okay, technically that’s two questions, but still. For the past 15 years, that question has shaped how I design and build websites.

This proposal outlines how I’ll build a website that answers that question.

Inside, you’ll find:

  • A clear plan, with no surprises on scope or cost

  • A process built around your goals, not just my workflow

  • Honest timelines and what I need from you to hit them

  • The thinking behind every decision, not just the deliverables

Process

It all starts with you.

Overview

You've already got a business worth finding. Let's make sure the right people can find it.

This isn't just a website build, it's the moment your online presence starts working as hard as you do. Every decision, from structure to speed to copy, is made with one goal: getting you more of the right enquiries.

Project goals

👉 A site that earns trust in the first 5 seconds - so visitors stay, not bounce

👉 Fast enough to rank, accessible enough to include everyone

👉 Found by the right people searching for exactly what you do

👉 Easy enough to update that you actually use it

  • 1) Discovery & Strategy

    Goals, audience, content audit, and success metrics.

  • 2) UX & Wireframes

    2) UX & Wireframes

    Information architecture and page-level structure.

  • 3) UI Design

    3) UI Design

    Visual design, components, and interactions.

  • 4) Build

    4) Build

    Accessible, performant front-end and CMS integration.

  • 5) QA, Launch & Handover

    5) QA, Launch & Handover

    Testing, deployment, training, and post-launch checks.

What's Included

Here's exactly what you'll receive as part of this project. Everything is clearly defined to avoid scope creep and ensure we're aligned on deliverables.

Design

Custom Website Design

Included

A design built around how your customers think and browse, not adapted from a template your competitors might already be using.

Design System & Components

Included

Reusable design system with consistent typography, colors, buttons, and layout components.

Development

Responsive Frontend Build

Included

Mobile-first, accessible HTML/CSS/JavaScript build optimized for performance and SEO.

Content Management System

Included

Update your own pages in minutes, without touching code or waiting on a developer. Your site stays current without depending on anyone else.

Content

SEO Foundation

Included

Technical SEO setup, meta tags, structured data, and performance optimization.

Launch

Testing & Quality Assurance

Included

Cross-browser testing, accessibility checks, and performance optimization before launch.

Deployment & Training

Included

Site deployment, DNS setup, and comprehensive training session for your team.

Optional

Professional Photography

Optional

Custom photography session for your business, team, and products.

What's Not Included

E-commerce functionality

Can be added as separate project phase

Third-party integrations beyond basic forms

Complex integrations quoted separately

Ongoing maintenance and hosting

Available as separate monthly service

Costs & Reducing Risk

Transparent pricing and safeguards

Costs & Reducing Risk

Managed Website Packages

Prefer to spread the cost of your investment? One monthly fee covers your website build, hosting, maintenance, and ongoing support. A lower upfront cost, then 11 equal monthly payments. No surprises.

Starter

For smaller projects

£250
per month + VAT
  • £1,000 + VAT setup feeOne-off setup to design, build, and onboard your site properly.
  • Up to 10 pagesCore pages to clearly present your business.
  • Custom design & buildDesigned and built specifically for your brand.
  • WordPress CMSEasy-to-manage content using WordPress.
  • Secure UK hostingFast, secure & sustainable hosting on UK servers via Krystal.
  • Monthly maintenanceOngoing updates and general site upkeep.
  • Minor content updatesSmall text or image changes included.
  • Performance monitoringRegular checks to keep the site fast.
  • Email supportDirect email support when needed.
  • After 12 monthsPrices drops to £50 + VAT per month
Most Popular

Professional

Most popular choice

£350
per month + VAT
  • £1,500 + VAT setup feeOne-off setup to design, build, and onboard your site properly.
  • Everything in Starter plus
  • Up to 20 pagesMore pages for larger or content heavier sites.
  • Priority supportFaster responses when you need help.
  • Phone & email supportDirect support by phone and email.
  • CRM IntegrationsConnect your website to third party applications to improve functionality.
  • After 12 monthsPrices drops to £99 + VAT per month

One-off project pricing

Rather pay for everything up front? Here's a transparent breakdown of the project costs. All prices are subject to VAT

Website Design

Kick-off meeting, Competitor Analysis, Homepage design, interior templates, live proptotyping, iterative updates

£1,600

Development

HTML5, CSS3, Javscript, interactive animation, performance first, mobile responsive, PHP, CMS (Content Management System), page builder.

£2,400

Testing & Launch

Cross browser testing, one-to-one training, analytics tracking.

£400

Hosting & Maintenance (Optional)

Premium UK-based sustainable hosting combined with ongoing monthly care, updates and performance monitoring to ensure your website continues to grow, evolve and deliver results. Designed to protect your investment for the long term. Renewed annually.

£600
Total Project Cost£5,000

Payment Schedule

Simple, fair, and tied to progress.. All prices are subject to VAT

You pay half to get started - that's what books your slot and kicks off the work. The second half lands only when you're happy with what's been built and the site is ready to go live. No surprises.

Project Start

50%
£2,500

Deposit to begin work

Project Completion

50%
£2,500

Final payment upon delivery

Reducing Risk

How we protect your investment - together

The projects that go smoothly are the ones where both sides show up. Here's how I keep things on track - and what I'll need from you to do the same.

Feedback windows

I'll give you clear review dates so you're never caught off guard. In return, feedback within 3 working days keeps us on schedule.

Scope changes

Got a new idea mid-project? Great, I love ambition. We'll log it, price it transparently, and decide together whether to include it now or phase it in.

Third parties

If you're working with other suppliers (copywriters, photographers), I'll coordinate with them directly so nothing falls through the gaps.

FAQs

Common questions, answered

FAQs
Have any questions?

Frequently asked questions

  • Typical timeline is 4–6 weeks depending on feedback speed and content readiness. We'll confirm dates at kick-off.

  • Brand assets, access to any existing site, and a primary contact for feedback. If content is still being written, I can provide a checklist.

  • Yes. You'll get a block-based CMS with a short video walkthrough so your team can update pages confidently.

  • We can use your existing provider or I can recommend fast, reliable options. I'll handle deployment either way.

  • No problem. We'll scope add-ons separately so the core project stays on track and on budget.

Ready when you are, Sam!

🙌 Let's work together!

Ready to get started? Click the button below to accept this proposal.

This action will notify the proposal owner via email.

  • https://www.thelonelypixel.co.uk
    [email protected]

  • 9 Kennedy Close
    Oakham
    Rutland
    LE15 6LL
    United Kingdom

Contents

Master v2

5 sections