The #1 question your site needs to answer in 5 seconds:
Is this for me and can I trust you?
Okay, technically that’s two questions, but still. For the past 15 years, that question has shaped how I design and build websites.
This proposal outlines how I’ll build a website that answers that question.
Inside, you’ll find:
A clear plan, with no surprises on scope or cost
A process built around your goals, not just my workflow
Honest timelines and what I need from you to hit them
The thinking behind every decision, not just the deliverables
Process
It all starts with you.
Overview
You've already got a business worth finding. Let's make sure the right people can find it.
This isn't just a website build, it's the moment your online presence starts working as hard as you do. Every decision, from structure to speed to copy, is made with one goal: getting you more of the right enquiries.
Project goals
👉 A site that earns trust in the first 5 seconds - so visitors stay, not bounce
👉 Fast enough to rank, accessible enough to include everyone
👉 Found by the right people searching for exactly what you do
👉 Easy enough to update that you actually use it
1) Discovery & Strategy
Goals, audience, content audit, and success metrics.

2) UX & Wireframes
Information architecture and page-level structure.

3) UI Design
Visual design, components, and interactions.

4) Build
Accessible, performant front-end and CMS integration.

5) QA, Launch & Handover
Testing, deployment, training, and post-launch checks.
What's Included
Here's exactly what you'll receive as part of this project. Everything is clearly defined to avoid scope creep and ensure we're aligned on deliverables.
Design
Custom Website Design
IncludedA design built around how your customers think and browse, not adapted from a template your competitors might already be using.
Design System & Components
IncludedReusable design system with consistent typography, colors, buttons, and layout components.
Development
Responsive Frontend Build
IncludedMobile-first, accessible HTML/CSS/JavaScript build optimized for performance and SEO.
Content Management System
IncludedUpdate your own pages in minutes, without touching code or waiting on a developer. Your site stays current without depending on anyone else.
Content
SEO Foundation
IncludedTechnical SEO setup, meta tags, structured data, and performance optimization.
Launch
Testing & Quality Assurance
IncludedCross-browser testing, accessibility checks, and performance optimization before launch.
Deployment & Training
IncludedSite deployment, DNS setup, and comprehensive training session for your team.
Optional
Professional Photography
OptionalCustom photography session for your business, team, and products.
What's Not Included
E-commerce functionality
Can be added as separate project phase
Third-party integrations beyond basic forms
Complex integrations quoted separately
Ongoing maintenance and hosting
Available as separate monthly service
Costs & Reducing Risk
Transparent pricing and safeguards
Managed Website Packages
Prefer to spread the cost of your investment? One monthly fee covers your website build, hosting, maintenance, and ongoing support. A lower upfront cost, then 11 equal monthly payments. No surprises.
Starter
For smaller projects
- £1,000 + VAT setup feeOne-off setup to design, build, and onboard your site properly.
- Up to 10 pagesCore pages to clearly present your business.
- Custom design & buildDesigned and built specifically for your brand.
- WordPress CMSEasy-to-manage content using WordPress.
- Secure UK hostingFast, secure & sustainable hosting on UK servers via Krystal.
- Monthly maintenanceOngoing updates and general site upkeep.
- Minor content updatesSmall text or image changes included.
- Performance monitoringRegular checks to keep the site fast.
- Email supportDirect email support when needed.
- After 12 monthsPrices drops to £50 + VAT per month
Professional
Most popular choice
- £1,500 + VAT setup feeOne-off setup to design, build, and onboard your site properly.
- Everything in Starter plus
- Up to 20 pagesMore pages for larger or content heavier sites.
- Priority supportFaster responses when you need help.
- Phone & email supportDirect support by phone and email.
- CRM IntegrationsConnect your website to third party applications to improve functionality.
- After 12 monthsPrices drops to £99 + VAT per month
One-off project pricing
Rather pay for everything up front? Here's a transparent breakdown of the project costs. All prices are subject to VAT
Website Design
Kick-off meeting, Competitor Analysis, Homepage design, interior templates, live proptotyping, iterative updates
Development
HTML5, CSS3, Javscript, interactive animation, performance first, mobile responsive, PHP, CMS (Content Management System), page builder.
Testing & Launch
Cross browser testing, one-to-one training, analytics tracking.
Hosting & Maintenance (Optional)
Premium UK-based sustainable hosting combined with ongoing monthly care, updates and performance monitoring to ensure your website continues to grow, evolve and deliver results. Designed to protect your investment for the long term. Renewed annually.
Payment Schedule
Simple, fair, and tied to progress.. All prices are subject to VAT
You pay half to get started - that's what books your slot and kicks off the work. The second half lands only when you're happy with what's been built and the site is ready to go live. No surprises.
Project Start
50%Deposit to begin work
Project Completion
50%Final payment upon delivery
Reducing Risk
How we protect your investment - together
The projects that go smoothly are the ones where both sides show up. Here's how I keep things on track - and what I'll need from you to do the same.
Feedback windows
I'll give you clear review dates so you're never caught off guard. In return, feedback within 3 working days keeps us on schedule.
Scope changes
Got a new idea mid-project? Great, I love ambition. We'll log it, price it transparently, and decide together whether to include it now or phase it in.
Third parties
If you're working with other suppliers (copywriters, photographers), I'll coordinate with them directly so nothing falls through the gaps.
FAQs
Common questions, answered
Frequently asked questions
Typical timeline is 4–6 weeks depending on feedback speed and content readiness. We'll confirm dates at kick-off.
Brand assets, access to any existing site, and a primary contact for feedback. If content is still being written, I can provide a checklist.
Yes. You'll get a block-based CMS with a short video walkthrough so your team can update pages confidently.
We can use your existing provider or I can recommend fast, reliable options. I'll handle deployment either way.
No problem. We'll scope add-ons separately so the core project stays on track and on budget.
Ready when you are, Sam!
🙌 Let's work together!
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https://www.thelonelypixel.co.uk
[email protected]9 Kennedy Close
Oakham
Rutland
LE15 6LL
United Kingdom